BUS 427 - DIGITAL MARKETING

Institution:

Geneva College

Subject:

Business

Description:

Digital marketing has become critical to most all organizations' success. Nearly all organizations (both for profit and non-profit) now use digital marketing to compliment the traditional four P's of marketing (product, pricing, place, and promotion). This course will explore the impact of digital marketing in each of these areas via in-class discussions, special readings, an online text, guest speakers, and a multi-week simulation. Spring semester. Prerequisite: BUS 320.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.geneva.edu

Phone Number:

(724) 846-5100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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