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Course Criteria
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3.00 Credits
An analytical study of marketing as a major business function and a social process. Introduces analysis of market forces, marketing opportunities, determination of price, product, distribution, promotion, and organization policies required to control and fulfill planned marketing programs. Prerequisites: Eco 101. Fl, Sp, SS-3-
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3.00 Credits
Examination of distribution as a function of the marketing system. Components of distribution are considered, focusing attention on decision making and policy formulation. Topics include: transportation, physical distribution, channel management, and distribution regulation. Prerequisite: Mkt 250. Ir-3-
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3.00 Credits
This course is designed to introduce the students to the relevant concepts and theories of consumer behavior. Topics covered include: learning theories, perception, attitudes, motivation, internal and external variables that affect consumer behavior, and the consumer decision making process. Prerequisite: Mkt 250. Fl, Sp-3-
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3.00 Credits
This course is designed to provide the prospective marketing manager with an understanding of marketing research. A research framework will be provided to assist students with respect to the choice of basic research techniques for common marketing problems. The course will include an applied marketing research project. Prerequisites: Mkt 250 and Mat 158. Fl, Sp-3-
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3.00 Credits
The selling process and the role of sales as a function of marketing are key factors in the development and implementation of a promotional strategy. These aspects of promotion will be studied from both theoretical and an experiential perspective, integrating the concepts of persuasion, motivation and time management. Selling to organizations and institutions rather than individual consumers is the major focus of this course. Prerequisites: Mkt 250. Ir-3-
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3.00 Credits
This course is designed to provide an exposure to the different cultural, socioeconomic, and legal environments in which international marketing decisions are made. It focuses on the development of relevant skills in planning, implementing, and controlling adaptive marketing strategies with the purpose of entering or expanding in foreign markets. Prerequisite: Mkt 250. Fl, Sp-3-
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3.00 Credits
This course explores the opportunities and challenges related to current and emerging electronic commerce and electronic marketing technologies using the Internet. Course participants will have the opportunity to study principles, concepts, theories, key issues and applications of electronic marketing. Prerequisites: Mkt 250 and junior standing. Fl-3-
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3.00 Credits
Selected topics in marketing. Topics may include: Sales Management, Marketing for Nonprofit Organizations, Industrial Marketing, Promotion Management, and others. This course may be repeated for credit. Prerequisites: Mkt 250 and junior standing. Fl, Sp-3-
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3.00 Credits
In-depth analysis of marketing techniques including channel decisions, new product introduction, survey design and data analysis. Course content will include the analysis of marketing problems using the case study method. Prerequisites: Mkt 250 and senior standing. Sp-3-
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3.00 Credits
This course is designed to introduce the students to the nature, theories, current practices, social consequences, legal constraints, and economic costs developing an effective promotional and advertising campaign for an organization. Prerequisites: Mkt 250 and senior standing. Fl, Sp-3-
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