MKT 390 - Global Marketing

Institution:

SUNY College at Oswego

Subject:

Description:

This course is designed to provide an exposure to the different cultural, socioeconomic, and legal environments in which international marketing decisions are made. It focuses on the development of relevant skills in planning, implementing, and controlling adaptive marketing strategies with the purpose of entering or expanding in foreign markets. Prerequisite: Mkt 250. Fl, Sp-3-

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.oswego.edu/

Phone Number:

(315) 312-2500

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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