MKT 467 - Advertising and Promotion

Institution:

SUNY College at Oswego

Subject:

Description:

This course is designed to introduce the students to the nature, theories, current practices, social consequences, legal constraints, and economic costs developing an effective promotional and advertising campaign for an organization. Prerequisites: Mkt 250 and senior standing. Fl, Sp-3-

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.oswego.edu/

Phone Number:

(315) 312-2500

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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