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  • MGT 393: Independent Research in Management

    1.00 - 8.00 Credits
    The College of New Jersey

    Prerequisites: Permission of instructor and department chair An opportunity to engage in individual or small-group projects or studies, not otherwise available in the curriculum, under the supervision of a faculty advisor. The experience should result in a paper which is either published or formally presented. Student must have a minimum grade point average of 2.5.
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  • MGT 415: Leadership in Business and Society

    4.00 Credits
    The College of New Jersey

    Prerequisite: MGT 215 or MGT 301 This course is designed to help you hone your leadership skills so that you can assume leadership roles in your personal and professional lives. You will create and implement a substantial leadership project that will demonstrate your leadership skills and knowledge. You will begin by studying the works of many influential writers and analyzing historical and contemporary leaders and their complex roles in managing organizational issues. Leadership exercises and selfassessment tools will help you to identify your personal leadership styles and develop your approach to effective leadership.
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  • MGT 451: Decision Making Seminar

    4.00 Credits
    The College of New Jersey

    Prerequisites: MGT 201, FIN 201, MIT 201, MKT 201, Senior standing, Management specialization This is a senior-level intensive writing course, a seminar course, and a capstone course for management majors. It provides students with opportunities to pursue relevant personal interests in the field of decision making and to explore both normative and prescriptive decision-making models along with the many issues that reduce the quality of the decision process. Students will be writing about, and discussing, required readings along with participation in experiential activities. It is a qualitative, rather than a quantitative, approach that emphasizes an active and informal exchange of information, ideas, and experiences.
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  • MGT 495: Senior Thesis

    4.00 Credits
    The College of New Jersey

    Prerequisites: Management specialization, senior standing, permission of instructor and department chair. Independent research under faculty supervision providing students in the management specialization an opportunity to conduct research on a topic of interest in greater depth than is possible in a traditional course. The topic must be agreed upon by student and sponsoring faculty member(s) prior to course enrollment. The student will complete a formal research project/report and presentation. This course is a capstone writing course.
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  • MGT 498: Senior Seminar in Management

    4.00 Credits
    The College of New Jersey

    Prerequisites: MGT 201, FIN 201, MIT 201, MKT 201, senior standing, management specialization This is a senior-level writing intensive course, a seminar course, and a capstone course for students in the management specialization. It provides students with the opportunity to utilize the knowledge they have gained during their years of study to examine a significant management issue and its implications. Students will research and discuss the topic under discussion from a variety of perspectives and report their findings and recommendations in memos, research reports and presentations. The subject under study will change each semester to reflect current and timely management topics.
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  • MGT 499: Strategic Management

    4.00 Credits
    The College of New Jersey

    Prerequisites: Senior standing, School of Business major, MKT 201, FIN 201, MGT 201, MIT 201, ACC 202 or ACC 211, and MGT 360 or MKT 360 Capstone course integrates what the student has learned from the various business disciplines and applies this thinking to the firm's actions and outcomes. It illustrates how analysis, planning and implementation, and adaptation are necessary components of strategic management under conditions of rapid change and unpredictability. Technology, innovation, globalization and linkages between organizational behavior and firm strategy are stressed. The course emphasizes current business practices taught through case analysis, business research, report writing, and oral presentations.
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  • MKT 201: Marketing Principles

    2.00 Credits
    The College of New Jersey

    Provides a basic understanding of the role of the marketing function and the key marketing management decisions that organizations must make. The course emphasizes the factors that must be considered in the selection of the target market and the selection of the product, price, promotion, and place strategies and tactics. It provides a base of concepts and practices to enable students to successfully learn more advanced marketing concepts and decision-making skills in one or more courses.
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  • MKT 300: Marketing Information and Analysis

    4.00 Credits
    The College of New Jersey

    Prerequisites: MKT 201, STA 215 or equivalent Focus on the analysis of marketing information and the importance of that analysis to sound marketing decisions. Considers the analyses related to marketing planning (industry analysis, competitor analysis, and customer analysis), as well as the analytical techniques that are part of the day to day management of a product or service. This course is required for marketing specialization and a prerequisite to 400-level marketing courses.
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  • MKT 310: Marketing Research

    4.00 Credits
    The College of New Jersey

    Prerequisites: MKT 201, STA 215 or equivalent Methods and techniques used in marketing problem analysis including problem definition, hypothesis formulation, sampling techniques, questionnaire preparation, field surveys, data tabulation, and research results presentation.
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  • MKT 335: New Product Management

    4.00 Credits
    The College of New Jersey

    Prerequisites: MKT 201, STA 215 or equivalent This course is an examination of the new product/service development process. Particular emphasis is placed on techniques for idea generation, concept testing and market testing. Students will develop a new product/service concept and conduct a survey to estimate the concept's acceptance by consumers.
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