MKT 335 - New Product Management

Institution:

The College of New Jersey

Subject:

Description:

Prerequisites: MKT 201, STA 215 or equivalent This course is an examination of the new product/service development process. Particular emphasis is placed on techniques for idea generation, concept testing and market testing. Students will develop a new product/service concept and conduct a survey to estimate the concept's acceptance by consumers.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.tcnj.edu

Phone Number:

(609) 771-1855

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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