MKT 201 - Marketing Principles

Institution:

The College of New Jersey

Subject:

Description:

Provides a basic understanding of the role of the marketing function and the key marketing management decisions that organizations must make. The course emphasizes the factors that must be considered in the selection of the target market and the selection of the product, price, promotion, and place strategies and tactics. It provides a base of concepts and practices to enable students to successfully learn more advanced marketing concepts and decision-making skills in one or more courses.

Credits:

2.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

09/01/2008 - 08/14/2015 

Institution Website:

www.tcnj.edu

Phone Number:

(609) 771-1855

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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