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BUA 312W: Business Ethics and Social Responsibility
3.00 Credits
Eureka College
Prerequisites: BUA 220W and Junior Standing or consent of instructor. (Offered in alternate years) A series of case studies that examines the range of corporate responsibility from economic to legal, ethical and finally to philanthropic behavior in today's business environment. Special emphasis is placed upon the examination of the consumer movement, community relations, environmental issues and workplace diversity as areas of dilemma for the corporate executive trying to balance social responsibility and profitability.
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BUA 312W - Business Ethics and Social Responsibility
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BUA 321: Human Resources Management
3.00 Credits
Eureka College
Prerequisite: BUA 220W. (Offered in alternate years) Identifying and utilizing the human factor in organizations. Includes analysis for the most effective alignment of human resources.
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BUA 321 - Human Resources Management
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BUA 324: Theory of Constraints
3.00 Credits
Eureka College
Theory of Constraints is designed to enable the student to begin to understand the multitude of factors which are involved in managing processes. Focus will be on both organizational and personal applications of TOC. Greater understanding of these factors may then be utilized in acquiring the goals of the organization.
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BUA 324 - Theory of Constraints
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BUA 331: Consumer Behavior
3.00 Credits
Eureka College
Prerequisite: BUA 230W. A detailed examination of the totality of consumers' decision-making processes with regard to the selection, acquisition, use, and disposition of products. The course also examines the impacts that these processes have on both the consumer and on society in general.
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BUA 331 - Consumer Behavior
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BUA 331-334: Topics in Marketing
3.00 Credits
Eureka College
(Offered on a rotating basis)
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BUA 331-334 - Topics in Marketing
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BUA 332: Marketing Research
3.00 Credits
Eureka College
Prerequisites: BUA 230W and MAT 162. A methodological approach to marketing and consumer-research problems. Examines information needs of marketing managers, research design, analysis, interpretation, and reporting of findings.
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BUA 332 - Marketing Research
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BUA 333: Retailing
3.00 Credits
Eureka College
Prerequisite: BUA 230W. The study of the marketing methods, techniques, and tools employed by the retail sector of the economy. Special emphasis is directed to the promotional and pricing aspects of the retailing marketing mix and to the revolution that has occurred with the advent of "big box" retailing in marketplaces that have traditionally been entrepreneurial.
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BUA 333 - Retailing
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BUA 334: Advertising
3.00 Credits
Eureka College
Prerequisite: BUA 230W. A detailed examination of all the aspects of marketing promotional activities that involve non-personal communication between the marketer of products and the customer. The material examined includes print advertising, radio and TV advertising, public space advertising, and public relations. Students are expected to develop a media plan for a product of their choice.
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BUA 334 - Advertising
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BUA 340: Business Law
3.00 Credits
Eureka College
Prerequisite: Junior Standing. 3 hours Study of law as applied to the business environment - contracts, agency, negotiable instruments, credit transactions, real property, wills, and mortgages.
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BUA 340 - Business Law
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BUA 360: Business Finance
3.00 Credits
Eureka College
Prerequisite: ACC 112, MAT 162 and Junior Standing. Study of principles of finance with application to the typical financial problems of the business firm. Emphasis on valuation, financial analysis, working capital management, capital budgeting, and long term financing.
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BUA 360 - Business Finance
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