BUA 331 - Consumer Behavior

Institution:

Eureka College

Subject:

Description:

Prerequisite: BUA 230W. A detailed examination of the totality of consumers' decision-making processes with regard to the selection, acquisition, use, and disposition of products. The course also examines the impacts that these processes have on both the consumer and on society in general.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.eureka.edu

Phone Number:

(309) 467-3721

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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