BUA 333 - Retailing

Institution:

Eureka College

Subject:

Description:

Prerequisite: BUA 230W. The study of the marketing methods, techniques, and tools employed by the retail sector of the economy. Special emphasis is directed to the promotional and pricing aspects of the retailing marketing mix and to the revolution that has occurred with the advent of "big box" retailing in marketplaces that have traditionally been entrepreneurial.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.eureka.edu

Phone Number:

(309) 467-3721

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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