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Course Criteria
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3.00 Credits
Examines the planning and management of social media campaigns. The primary goal is to provide hands-on experience in developing a professional campaign for social media. Students will prepare social media campaign proposals. They will develop communication materials, program proposals, and evaluations for their campaigns. Offered winter semester. Prerequisites: CAP 330 and CAP 331.
Prerequisite:
Prerequisites: CAP 330 and CAP 331.
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3.00 Credits
An advanced writing course on the research, development, and preparation of corporate communications. Uses desktop publishing. Includes brochures, annual reports, employee newsletters, executive speeches, position papers, backgrounders, corporate memos, customer letters, and crisis communications. Offered fall and winter semesters. Prerequisite: CAP 220.
Prerequisite:
Prerequisite: CAP 220.
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3.00 Credits
Addresses the key issues that advertising and public relations practitioners must keep in mind to create effective communication programs for foreign markets: cultural norms and values, political environments, economic policies, legal considerations, and social contexts. Offered winter semester of odd-numbered years. Prerequisite: CAP 210 or CAP 220.
Prerequisite:
Prerequisite: CAP 210 or CAP 220.
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1.00 - 6.00 Credits
Practical work-study involving supervised on-the-job experience in advertising and public relations. Offered every semester. Prerequisites: Advertising/public relations major, junior standing, and permission of advisor.
Prerequisite:
Prerequisites: Advertising/public relations major, junior standing, and permission of advisor.
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3.00 Credits
Experiential learning course applying previous advertising/public relations and other coursework to a communications project for a community organization. Students meet and work on campus with occasional visits to client site as needed. Students work in teams with various roles and responsibilities based on an advertising and public relations agency model. Offered fall and winter semesters. Prerequisite: Permission of instructor.
Prerequisite:
Prerequisite: Permission of instructor.
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3.00 Credits
Planning and presentation of a response to an advertising/public relations problem or objective of an actual organization. Includes liaison with the client organization throughout the semester and presentation to the client at the conclusion of the semester's work. Offered fall and winter semesters. Prerequisites: (CAP 310 or CAP 320) and senior standing.
Prerequisite:
Prerequisites: (CAP 310 or CAP 320) and senior standing.
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1.00 - 9.00 Credits
Course content varies. Refer to schedule of classes to determine course description and prerequisites. Students may repeat this course under different topics.
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3.00 Credits
Application of principles and techniques of nutrition care for patients at low to moderate nutrition risk. Includes practical application of evidence-based diets and menu editing for individuals with common chronic diseases. Nutrition screening, care planning for diagnosis and interventions, and evaluation for chronic diseases are included in the hybrid course. Offered winter semester. Prerequisites: BMS 105, BMS 250, BMS 251, and CHM 232.
Prerequisite:
Prerequisites: BMS 105, BMS 250, BMS 251, and CHM 232.
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4.00 Credits
This class provides didactic and experiential learning in three domains of nutrition care. Modules include nutrition care process, community-based intervention, and food service quality assurance and improvement. All modules relate to assessment of needs and evaluation of implementation using biometrics and documented outcomes. Offered winter semester. Prerequisite: Admission to the applied nutrition program.
Prerequisite:
Prerequisite: Admission to the applied nutrition program.
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3.00 Credits
This course will focus on building understanding and empathy for vulnerable populations in order to increase students' effectiveness in the provision of nutrition education to diverse groups. Topics will include behavior change strategies appropriate for various populations and the application of nutrition education delivery. Offered fall semester. Prerequisites: BMS 404 and COM 209.
Prerequisite:
Prerequisites: BMS 404 and COM 209.
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