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Course Criteria
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6.00 Credits
Internship semester hours can be used during any semester for 3 to 6 semester hours.
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3.00 Credits
A study of officer-enlisted relationship, staff procedures, military writing and correspondence and military justice. Prerequisites: MILS 301 ADVANCED LEADERSHIP DEVELOPMENT I; MILS 302 ADVANCED LEADERSHIP DEVELOPMENT II
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3.00 Credits
Pre-commissioning seminars, study of Officer Evaluation Reports (OER's), Non-Commissioned Officer Evaluation Reports (NCOER's) division organizational structure, personal affairs, and unit administration are part of this course. Prerequisites: MILS 301 Advanced Leadership Development I; MILS 302 Advanced Leadership Development II (1) Students with previous military experience may be given semester hour for these prerequisites.
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3.00 Credits
Serves as learning laboratories for hands-on practical experiences. Training is supplementary and includes operations and tactics, land navigation, first aid, and general military subjects. The Army Physical Fitness Test (APFT) is administered to assess the state of physical development. (All cadets must participate in the 2- hour leadership lab.)
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3.00 - 6.00 Credits
This internship is offered primarily to ROTC cadets to allow them to obtain practical work experience in their major under supervised conditions. The internship provides real-world application in Marketing, Political Science, Social Science, History, Physical Education, etc. majors with emphasis on Army or ROTC aspects.
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3.00 Credits
This course is designed to cover the basic concepts of marketing management in consumer and industrial markets, and the formulation of marketing strategies relating to products, channels of distribution, promotion, and price. The course seeks to promote a managerial approach to solving marketing problems and reviews the fundamental marketing institutions, with an awareness of ethical considerations and the global environment.
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3.00 Credits
This course provides a broad overview of the promotional mix elements including advertising, public relations, personal selling, and sales promotion. Emphasis is placed on developing a strategic understanding of the marketing communication process and its integration into the mission and objectives of an organization. In addition, the course serves as a foundation for other promotion courses in the marketing curriculum. Prerequisite: MKTG 300
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3.00 Credits
The course examines policy and strategic issues in product management, focusing on such areas as new product development, managing existing products, product positioning and repositioning, product elimination decisions, etc. In addition, the alternative pricing strategies that accompany different product, distribution and promotion strategies of the firm are explored. Prerequisite: MKTG 300
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3.00 Credits
This course covers, in broad terms, all the managerial activities in the distribution of a firm's finished products from the factory to the ultimate customer. These managerial activities include model choice and carrier choice decisions, choices among storage alternatives and different channels of distribution. Functions of different channel members such as distribution centers, wholesalers, retailers and other distribution specialists and their impact on a distribution system will be also be covered. In addition, this course serves as the foundation course for the distribution courses in the marketing curriculum. Prerequisite: MKTG 300
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3.00 Credits
Practical work experiences obtained in management-oriented positions of business firms under supervised conditions. The purpose is for the internees to improve their quantitative and qualitative experiences as a marketing manager in a real business world.
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