MKTG 303 - Promotion Management

Institution:

Virginia State University

Subject:

Description:

This course provides a broad overview of the promotional mix elements including advertising, public relations, personal selling, and sales promotion. Emphasis is placed on developing a strategic understanding of the marketing communication process and its integration into the mission and objectives of an organization. In addition, the course serves as a foundation for other promotion courses in the marketing curriculum. Prerequisite: MKTG 300

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.vsu.edu

Phone Number:

(804) 524-5000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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