MKTG 306 - Marketing Channels And Physical Distribution Management

Institution:

Virginia State University

Subject:

Description:

This course covers, in broad terms, all the managerial activities in the distribution of a firm's finished products from the factory to the ultimate customer. These managerial activities include model choice and carrier choice decisions, choices among storage alternatives and different channels of distribution. Functions of different channel members such as distribution centers, wholesalers, retailers and other distribution specialists and their impact on a distribution system will be also be covered. In addition, this course serves as the foundation course for the distribution courses in the marketing curriculum. Prerequisite: MKTG 300

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.vsu.edu

Phone Number:

(804) 524-5000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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