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Course Criteria
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3.00 Credits
Seminar on issues currently drawing attention in the marketing literature and business community that affect marketing management. (IR) Prerequisites & Notes Prerequisite: Fourth-year Commerce standing or instructor permission. Credits: 3
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1.00 - 3.00 Credits
This course will study sustainability issues across three levels of development: 1) the extreme poor, 2) working poor people/nations, and 3) emerging economies with moderate and growing income levels. We will use popular press books in addition to case discussions, current articles in the business and academic press, and a substantial project to study sustainable development from multiple angles.
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3.00 Credits
Courses focusing on specific topics in organizational behavior for example, ‘Managing and Leading’ and ‘Managing the Knowledge-Based Organization.’
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3.00 Credits
A seminar on issues drawing current attention in the finance literature and affecting non-financial business firms, financial institutions or investment management.
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3.00 Credits
This course is designed to introduce you to the field of advertising and integrated marketing communications. The emphasis in this course will be on the role of integrated advertising and promotion in the marketing communications program of an organization. As with any specialized field of marketing, we will analyze how this area of advertising and promotion fits into the overall marketing process. Our major thrust will be to study how various factors (creative, media, etc.) should be considered in planning, developing, and implementing advertising and promotional campaigns and marketing programs. (Y) Prerequisites & Notes Prerequisite: Fourth-year Commerce standing or instructor permission. Credits: 3
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3.00 Credits
This course is designed to allow students to analyze integrated marketing communication campaigns. In addition, this course will take a critical look at strategic decisions associated with media choice as part of any integrated communication plan. The course will be taught utilizing industry experts to present via teleconferencing. Students will work on the National AAF case competition and develop a selling strategy, creative development, and media analysis. (Y) Prerequisites & Notes Prerequisite: COMM 457A and instructor permission. Credits: 3
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1.00 Credits
Lab trains students in the various digital media software for developing advertising campaigns. Software studied includes PhotoShop, InDesign, Illustrator, and Avid video editing. (S) Prerequisites & Notes Corequisite: COMM 457A or COMM 457B. Credits: 1
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3.00 Credits
This course focuses on how consumers meet needs through the evaluation, acquisition, and use of goods and services. Covers major influences on the consumption process, including psychological, situational, and socio-cultural factors. Specific topics include perception, attitudes, values, consumer decision-making, and customer satisfaction, among others. The marketing implications of understanding the consumer are emphasized, but social factors are also considered. (IR) Prerequisites & Notes Prerequisite: Fourth-year Commerce standing or instructor permission. Credits: 3
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3.00 Credits
A second research-oriented course in the Marketing concentration, curriculum that blends relevant classroom discussions, executive presentations, company visits, and marketing research to explore Global consumer behavior, market dynamics, and cross-cultural marketing strategies.? The course will expand some of the topics addressed in COMM 302 and 353, with special attention given to the different aspects of marketing in specific Global Markets.? (SS)? Prerequisites & Notes Prerequisite: Fourth-year Commerce standing or instructor permission. Credits: 3 Common Course - Humanities
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1.00 - 3.00 Credits
This course will study sustainability issues across three levels of development: 1) the extreme poor, 2) working poor people/nations, and 3) emerging economies with moderate and growing income levels. We will use popular press books in addition to case discussions, current articles in the business and academic press, and a substantial project to study sustainable development from multiple angles. (IR) Prerequisites & Notes Prerequisite: Fourth-year Commerce standing or instructor permission. Credits: 1 to 3
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