COMM 459 - Marketing Strategy in Global Markets

Institution:

University of Virginia-Main Campus

Subject:

Commerce - Integrated Core Experience

Description:

A second research-oriented course in the Marketing concentration, curriculum that blends relevant classroom discussions, executive presentations, company visits, and marketing research to explore Global consumer behavior, market dynamics, and cross-cultural marketing strategies.? The course will expand some of the topics addressed in COMM 302 and 353, with special attention given to the different aspects of marketing in specific Global Markets.? (SS)? Prerequisites & Notes Prerequisite: Fourth-year Commerce standing or instructor permission. Credits: 3 Common Course - Humanities

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.virginia.edu/

Phone Number:

(434) 924-0311

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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