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MKT 470: Marketing Communications
3.00 Credits
University of Scranton
(Prerequisite: MKT 351; senior standing)Personal and mass communication approaches generated by manufacturers and intermediates or institutions toward target markets. The design of advertising campaigns to shift consumer attitudes, to secure resellers’ support and to inform, persuade, and move them to action. Development of copy selection and media and measurement of promotion effectiveness including evaluation of sales force.
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MKT 471: Sales Force Management
3.00 Credits
University of Scranton
(Prerequisites: MGT 352, MKT 351; senior standing)This course develops the concepts and techniques needed to identify and analyze the various decision areas faced by a sales-force manager. Topics include recruiting, selecting and training the sales force; forecasting, budgeting and sales quotas; assigning, motivating and compensating the sales force.
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MKT 472: Retailing Management
3.00 Credits
University of Scranton
(Prerequisites: MGT 352, FIN 351, OIM 351; senior standing)This course focuses on the decision areas facing retail managers, including retailing, structure, merchandising, locations, store layout, promotion, pricing and personnel.
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MKT 474: Personal Selling
3.00 Credits
University of Scranton
(Prerequisites: MKT 351, MKT 361, MKT 362)This course focuses on the direct selling process: how it fits into the marketing function, the ability to communicate a product’s features, advantages and benefits, and the principles of effective selling. Students practice making oral and written sales presentations. Students also learn what a career in sales entails.
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MKT 476: Marketing Strategy
3.00 Credits
University of Scranton
(Prerequisite: MKT 351; senior standing)The theme of this course is building effective marketing strategies through integrated decision-making. Emphasis is on different decision models within functional areas such as demand analysis, consumer research, product and promotion management, etc.
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MKT 476 - Marketing Strategy
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MKT 477: Sustainable Marketing
3.00 Credits
University of Scranton
(Prerequisite: MKT 351)Sustainable marketing is a new approach which expands the boundaries of traditional marketing. In this course, we will focus on how companies are learning to innovate, develop, produce, promote, distribute and take back products and services in new ways that reduce waste and pollution in order to satisfy all stakeholders.
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MKT 495: European Business Experience
3.00 Credits
University of Scranton
(Prerequisites: MGT 351, MKT 351, ECO/IB 351)Students will have an opportunity to participate in lecture-discussion sessions with top-level executives from various multinational corporations, local business firms, and government agencies in a number of different countries in Europe. Participants will gain a basic understanding of the issues prominent in international business today. Course involves travel to Europe.(Also listed as IB 495 and MGT 495.)
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MS 101: Concepts of Leadership I
1.00 Credits
University of Scranton
Instruction is designed to provide basic understanding of military knowledge while concentrating on leadership skills and civic responsibilities important to all citizens. Students may elect to participate in activities that produce expertise in rappelling, orienteering, first aid, swimming and marksmanship.
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MS 102: Concepts of Leadership II
1.00 Credits
University of Scranton
Instruction is designed to provide basic understanding of military knowledge while concentrating on leadership skills and civic responsibilities important to all citizens. Students may elect to participate in activities that produce expertise in rappelling, orienteering, first aid, swimming and marksmanship.
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MS 111: Leadership Applications Laboratory
0.00 Credits
University of Scranton
Freshmen and sophomores are encouraged to participate in this elective. Hands-on instruction is designed to reinforce classroom training on leadership.
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