MKT 477 - Sustainable Marketing

Institution:

University of Scranton

Subject:

Marketing

Description:

(Prerequisite: MKT 351)Sustainable marketing is a new approach which expands the boundaries of traditional marketing. In this course, we will focus on how companies are learning to innovate, develop, produce, promote, distribute and take back products and services in new ways that reduce waste and pollution in order to satisfy all stakeholders.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.scranton.edu

Phone Number:

(570) 941-7400

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.