MKT 472 - Retailing Management

Institution:

University of Scranton

Subject:

Marketing

Description:

(Prerequisites: MGT 352, FIN 351, OIM 351; senior standing)This course focuses on the decision areas facing retail managers, including retailing, structure, merchandising, locations, store layout, promotion, pricing and personnel.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.scranton.edu

Phone Number:

(570) 941-7400

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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