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COMM 384: Creative Ad Writing:Broadcast
3.00 Credits
Saint John Fisher University
This course covers advanced copywriting techniques and emphasizes work in the broadcast media. Students write several advertisements for their portfolios. This course, which is intended for students seriously interested in advertising careers, emphasizes development of creative strategy as well as specific practical skills. Prerequisite: COMM 100.
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COMM 384 - Creative Ad Writing:Broadcast
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COMM 420: Senior Seminar
3.00 Credits
Saint John Fisher University
In this capstone course, students examine the nature and function of communication theory as it applies to the study of mass communication. Emphasis is placed on the study of theories and models, the process of communication research, the applications of theory, mass media law, media economics, media ethics, and media careers. Restriction: Senior Communication/Journalism majors. Prerequisite: COMM 301.
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COMM 420 - Senior Seminar
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COMM 431: Digital Video Production
3.00 Credits
Saint John Fisher University
From hands-on tutorials through production, students are exposed to our new multimedia Macintosh computer lab for digital production/postproduction. Emphasis is placed on using a digital video camera, digitizing video, editing/mixing source material, and writing to a distributed media. Students use Apple's Final Cut Pro and Adobe Photoshop and After Effects . Lab requirement. Prerequisites: COMM 332 and permission of instructor.
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COMM 431 - Digital Video Production
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COMM 464: Broadcast Programming
3.00 Credits
Saint John Fisher University
A comprehensive examination of the programming strategies employed in the radio and television industries. Special emphasis is placed on program acquisition, scheduling, financing, and the role of first-run and off-network television syndication. Prerequisite: COMM 264.
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COMM 464 - Broadcast Programming
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COMM 469: Canadian Media and the Internet
1.00 Credits
Saint John Fisher University
Students prepare a group presentation to be given at the Horseshoe Alliance Student Conference at Brock University. Prerequisites: COMM 367 and permission of instructor.
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COMM 469 - Canadian Media and the Internet
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COMM 470: IMC Firm Management
1.00 Credits
Saint John Fisher University
Students who are selected to run the College's IMC firm produce original work for clients in the Greater Rochester area in order to gain practical experience. The number of for-credit enrollments in limited, but this onecredit course can be repeated up to three times for credit. Prerequisites: Permission of the instructor, COMM 270 or 281, and one 300- level Advertising or Public Relations course. Recommended prerequisite: COMM 376 or 472.
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COMM 470 - IMC Firm Management
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COMM 472: Advanced Public Relations Programs and Management
3.00 Credits
Saint John Fisher University
This course covers the application of advanced public relations theories and concepts to the practice of public relations. It also covers the use of basic research methods in developing public relations and advertising campaigns. Students focus on the concepts and skills of developing relationships with public relations clients and professionals. Prerequisites: COMM 270 and one of COMM 372, 375, 376 or 377.
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COMM 472 - Advanced Public Relations Programs and Management
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COMM 490: Internship in Communication/Journalism
1.00 - 3.00 Credits
Saint John Fisher University
This course allows qualified students to gain professional experience in the field of Communication/Journalism. The department maintains a list of internships in the Rochester area, or students may find their own internships. Interns generally work 10 to 12 hours a week and complete additional departmental requirements. Summer and out-of-town internships are also offered. More information is available from the Internship Director. Not open to first-semester transfer students. Prerequisite: Permission of Internship Director. Restrictions: Junior/senior Communication/Journalism majors with a minimum 2.75 GPA. Note: Students with an overall GPA of 2.50 to 2.74 may petition the Internship Director in writing to enroll in the course. May be repeated once for a maximum of 6 credits. Two internships may not be done at the same site location.
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COMM 490 - Internship in Communication/Journalism
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COMM 492: Television Practicum
1.00 Credits
Saint John Fisher University
An independent study that enables students to produce weekly television programming for the Campus Cable Network. Students work independently to produce various programming with assistance from faculty advisors. May be repeated for a total of three credits. Prerequisite: Permission of instructor.
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COMM 492 - Television Practicum
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COMM 495: College Newspaper Management
1.00 Credits
Saint John Fisher University
This one-credit course is offered to students who assume the responsibilities of managing editor of the student newspaper, the Cardinal Courier. Students periodically meet with the instructor to discuss newspaper design, layout, editing, use of photos and graphics, and the logistics of college newspaper production. Graded "S"/"U." Not to be used as a major electivMay be taken up to three times for credit. Prerequisite: Permission of instructor.
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COMM 495 - College Newspaper Management
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