COMM 472 - Advanced Public Relations Programs and Management

Institution:

Saint John Fisher University

Subject:

Description:

This course covers the application of advanced public relations theories and concepts to the practice of public relations. It also covers the use of basic research methods in developing public relations and advertising campaigns. Students focus on the concepts and skills of developing relationships with public relations clients and professionals. Prerequisites: COMM 270 and one of COMM 372, 375, 376 or 377.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sjfc.edu

Phone Number:

(585) 385-8000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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