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Course Criteria
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4.00 Credits
Advertising majors are introduced to fundamental techniques of media production including: still visuals, moving visuals and sound. This is a workshop experience in which students gain basic audio-visual skills. Required of advertising majors.
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3.00 Credits
In this course, advertising for radio and television is studied in detail. Topics include: audience measurement, rate cards, sales servicing and merchandising, preparation and evaluation of commercials. Prerequisite: ADVG 101.
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3.00 Credits
This course teaches practical application of the principles and techniques of copywriting to the preparation of advertising campaigns. It emphasizes the development of professional skills in writing effective copy for advertising in the print, radio and film/television media. Each student is expected to develop through all stages of preparation all of the following: ad copy and layout for print, script for radio commercials with all necessary cues for sound effects and music, script and storyboard for a commercial to be produced on film or videotape. Required of advertising majors. Prerequisite: ADVG 150.
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4.00 Credits
In the professional environment of an advertising agency format, students work on selected advertising projects under a specialist's supervision. Organizational planning, target audience analysis, trafficking, as well as campaign management skills, are stressed while the creative execution of varying levels of projects, e.g., direct response ads, business-to-business ads, takes place. This course is open to juniors and seniors only.
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3.00 Credits
This course provides workshop and laboratory simulations of professional techniques and processes for generating advertising material including brochures, logos, packages, and digital videos. Discussions incorporate the situational dynamics of the working environment. Assignments are oriented toward helping students to develop critical thinking, creative skills, and personal portfolios, as well as assimilating acquired concepts into other courses and the advanced agency experiences within the Advertising degree program. Completed through computer-based media and software. Prerequisites: ADVG 201, ADVG 210.
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3.00 Credits
This course concentrates on that essential segment of advertising directed toward trade and industry. It analyzes and reviews the frequently specialized and often highly technical creative approaches required to reach these markets as well as the highly selective media in which the advertising must run to be most productive. Also included are reviews and appraisals of the "non-media" advertising utilized within these marketing areas. Prerequisites: ADVG 101, MRKT 101, ADVG 220.
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3.00 Credits
In this course, the ethical and legal implications of current professional standards in are examined critically. Issues selected for analysis include truth in advertising advertising, gender and ethnic stereotyping and advertising for the children's market. Practices are viewed from the vantage point, not only of present federal regulations, but also from an enlightened public policy for the future. Junior level required of advertising majors; open to non-majors by instructor's permission only.
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3.00 Credits
This course is designed to help develop students' knowledge of techniques and structure used in planning TV commercials, including new technologies. The basic disciplines necessary for the creation of a professionally acceptable TV commercial will be reviewed and redefined. The written commercial will be evaluated in its totality (concept, philosophy, words, visual credibility, music, sound effects and potential for satisfying a specific objective). This course is an elective for junior and senior advertising majors; non-majors need instructor's permission.
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1.00 Credits
Upper division advertising majors with superior performance records have the opportunity to pursue special topics of professional interest in an independent study format. An approved preliminary independent study proposal including the grading criteria must be on file prior to registration in this course. Registrants are expected to devote forty-five hours of academic work for each academic credit awarded. (See Independent Study Guidelines.) This course is an elective for junior and senior advertising majors.
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2.00 Credits
Independent Study in Advertising
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