ADVG 230 - Broadcast Advertising

Institution:

New York Institute of Technology

Subject:

Description:

In this course, advertising for radio and television is studied in detail. Topics include: audience measurement, rate cards, sales servicing and merchandising, preparation and evaluation of commercials. Prerequisite: ADVG 101.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.nyit.edu

Phone Number:

(516) 686-7516

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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