ADVG 301 - Agency Workshop I

Institution:

New York Institute of Technology

Subject:

Description:

In the professional environment of an advertising agency format, students work on selected advertising projects under a specialist's supervision. Organizational planning, target audience analysis, trafficking, as well as campaign management skills, are stressed while the creative execution of varying levels of projects, e.g., direct response ads, business-to-business ads, takes place. This course is open to juniors and seniors only.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lab

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.nyit.edu

Phone Number:

(516) 686-7516

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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