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Course Criteria
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3.00 Credits
Prerequisites: MKT 09200 and 57 Credits Required This course examines retailing as part of the marketing process. It emphasizes the qualitative and quantitative factors in location and merchandise selection, merchandise pricing, planning and management, as well as promotional activities. Other topics include market research, consumer behavior, organizational patterns and internal control procedures and their impact on the retail process.
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3.00 Credits
Prerequisites: MKT 09200, STAT 02260 and 57 Credits Required This course focuses on the relevant methodologies and analytic tools that marketing researchers apply to obtain information for decision-making. Students are expected to get hands-on experience and develop proficiency in using primary and secondary sources of data.
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3.00 Credits
Prerequisites: MKT 09200 and 57 Credits Required This course focuses on the logistics of physical distribution. Topics include traffic routing, inventory analysis and control, warehousing, and location of production and storage facilities.
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3.00 Credits
Prerequisites: MKT 09200 and 57 Credits Required This course analyzes both the societal norms and the internal processes which impact on the consumer's purchase decisions. How consumers process product information and make decisions is evaluated for strategic marketing implications.
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3.00 Credits
Prerequisites: MKT 09200 and 57 Credits Required In this course, students analyze new product development and new product management. The course covers idea screening, concept testing, new product evaluation, pricing theory and practice. Students study the use of marketing techniques, including advertising, promotion and pricing for each phase of the product life cycle. Actual class participation in the concept and development of a specific product selected by the class supplements theory.
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3.00 Credits
Prerequisites: MKT 09200 and 57 Credits Required Basic marketing concepts as they relate to foreign markets are analyzed in depth in this course. Two approaches are used: the environmental approach introduces the setting in which international marketing takes place; and the managerial approach incorporates marketing strategies of firms that choose to venture abroad.
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3.00 Credits
Prerequisites: MKT 09200 and 57 Credits Required From the viewpoint of a district manager, this course focuses on planning, directing, and controlling the marketing plan through a sales force. Topics include recruiting, selecting, training, motivating, and evaluating the sales force, as well as sales forecasting and time and territory management. Additionally, this course examines the role of personal selling in the marketing mix. Students learn theory and gain practice in prospecting, presenting, overcoming objections, closing and follow-up.
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3.00 Credits
Prerequisites: MKT 09200, COMP 01112 and 57 Credits Required This course focuses on the relevant methodologies and analytic tools that marketing researchers apply to obtain information for decision-making. Students are expected to get hands-on experience and develop proficiency in using primary and secondary sources of data. Writing is an essential component of the course as students will learn to present the results of their data analysis in professional and understandable written form.
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3.00 Credits
Prerequisites: MKT 09200 and at least 6.0 semester hours of upper division (300 or 400 level) marketing coursework The course designed to provide students with a thorough understanding of the market planning process and the creation of the market plan. Students will be exposed to the use of maket information, data analysis, and forecasting in the development of market plans. Case anaylsis and project-based learning will be utilized in order to provide students with hands on experience.
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3.00 Credits
Prerequisites: MKT 09200 and 57 Credits Required Students will investigate new areas and developments in theory, research and practice in Marketing. Specialized topics will vary each semester. Course activities will include in-depth study of current topics and preparation of case analyses and/or research papers. Students may consult with the department chair or the instructor for course details.
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