MKT 09372 - Retailing

Institution:

Rowan University

Subject:

Description:

Prerequisites: MKT 09200 and 57 Credits Required This course examines retailing as part of the marketing process. It emphasizes the qualitative and quantitative factors in location and merchandise selection, merchandise pricing, planning and management, as well as promotional activities. Other topics include market research, consumer behavior, organizational patterns and internal control procedures and their impact on the retail process.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.rowan.edu

Phone Number:

(856) 256-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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