MKT 09384 - Research Methods in Marketing- WI

Institution:

Rowan University

Subject:

Description:

Prerequisites: MKT 09200, COMP 01112 and 57 Credits Required This course focuses on the relevant methodologies and analytic tools that marketing researchers apply to obtain information for decision-making. Students are expected to get hands-on experience and develop proficiency in using primary and secondary sources of data. Writing is an essential component of the course as students will learn to present the results of their data analysis in professional and understandable written form.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.rowan.edu

Phone Number:

(856) 256-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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