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Course Criteria
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3.00 Credits
Under faculty member guidance and reporting to an agent of a selected firm the individual student works in some aspect of the marketing field: e.g., retail or wholesale sales, advertising and promotion or distribution. This real-world work experience conÂtributes directly and substantially to the student’s major area of marketing interest. Work assignments are arranged on an individÂual student/company basis.
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2.00 Credits
This course examines the role of the marketing function of firms participating in both consumer and business markets, with emphasis on tactical and operating decisions and decision-making processes. Areas studied include market and customer analysis, market segmentation, and marketing mix tactics and implementation.
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2.00 Credits
This course provides students with the key concepts and tools to turn raw data and information into useful marketing intelligence. Students will examine new and existing technologies for data mining and market information access to assist in strategic decision making. The course will provide an understanding of the role of integrated marketing communications in the overall marketing program and its contribution to marketing strategy.
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2.00 Credits
This course focuses on research methods and tools used by decision makers in organizations. Topics to be covered will include: the scientific method, primary and secondary data, research design, reliability and validity, sampling frames, and applied statistics which are required to make organization decisions. The student will analyze information generated for and by the organization.
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2.00 Credits
Course will address the strategic importance of branding and will focus on the design and implementation of marketing Programs and activities to build, measure, and manage brand equity. It addresses three important questions: (1) How do you build brand equity? (2) How can brand equity be measured? (3) How do you capitalize on brand equity to expand your business?
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2.00 Credits
This course will focus on the application of marketing principles in the globalized markets of the 21st Century. The combination of global free-trade philosophies with local market conditions present an array of opportunities and concerns that need to be understood and managed throughout the world. The course will emphasize the global nature of these decisions and their impact on the management of products, services, brands and new market development.
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2.00 Credits
The objective of this course is to develop analytical skills in the formulation and implementation of market driven strategies for selected products and/or services. Students will create a portfolio of their MBA Marketing activities in addition to any professional experience.
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1.00 Credits
Students in the University Bands explore a variety of musical styles, forms, and genres, and are taught technique, music literacy, forms and styles, in order to achieve both the individual’s musicianship growth and the development of the entire ensemble. Students will be subject to individual performance evaluations, and involvement in performances on campus, off campus, and on tour may be required. Offered Spring
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1.00 Credits
Students in the University Choral and Vocal Ensembles explore a variety of musical styles, forms, and genres, and are taught techÂnique, music literacy, forms and styles in order to achieve both the individual’s musicianship growth and the development of the entire ensemble. Students will be subject to individual performance evaluations, and involvement in performances on campus, off campus, and on tour may be required. Offered Spring
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1.00 Credits
This individual study is based on fundamentals of technique and basic musicianship on the student's primary instrument. Students meet with an instructor of their given instrument 50 minutes per week for private lessons in order to address individual issues related to these topics. Studies include technical exercises, etudes, and an appropriate sampling of literature. A final examination is conducted by jury. Private Music Instruction fee required. Offered Fall, Spring
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