MKT 622 - Strategic Brand Management

Institution:

Tiffin University

Subject:

Marketing

Description:

Course will address the strategic importance of branding and will focus on the design and implementation of marketing Programs and activities to build, measure, and manage brand equity. It addresses three important questions: (1) How do you build brand equity? (2) How can brand equity be measured? (3) How do you capitalize on brand equity to expand your business?

Credits:

2.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.tiffin.edu

Phone Number:

(800) 968-6446 ext 6446

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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