MKT 611 - Business Research Analysis

Institution:

Tiffin University

Subject:

Marketing

Description:

This course focuses on research methods and tools used by decision makers in organizations. Topics to be covered will include: the scientific method, primary and secondary data, research design, reliability and validity, sampling frames, and applied statistics which are required to make organization decisions. The student will analyze information generated for and by the organization.

Credits:

2.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.tiffin.edu

Phone Number:

(800) 968-6446 ext 6446

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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