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Course Criteria

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  • 3.00 Credits

    This course is an overview of the foundations, principles, processes, and goals of marketing. Topics include ethics and social responsibility, global marketing and world trade, corporate marketing and strategies. Marketing strategies include product planning, development, pricing, distribution, and promotion. This course is intended for students majoring in business or others interested in a business setting such as managers and supervisors.
  • 3.00 Credits

    This course is a study of the principles of sales and selling. Emphasis is placed on the role of human relations in the processes of selling products, services and ideas. Topics include sales techniques, including opening the sale, discovering the needs and wants of the client, addressing objections and closing the sale. Students develop and deliver written and oral sales presentations. This course is designed for students majoring in marketing and anyone interested in the sales profession.
  • 3.00 Credits

    This course is a study of the principles and practices of retailing. Topics include retail strategic planning, merchandise management, supply chain management, and retail location and site analysis. This course is designed for students majoring in Marketing and anyone interested in learning more about the different aspects of running a successful retail operation.
  • 3.00 Credits

    This course is a study of the principles and practices of advertising. Emphasis is placed on target marketing, consumer behavior, and Integrated Marketing Communications (IMC). This course is designed for students majoring in Marketing and anyone interested in employment or a career in the field of advertising.
  • 1.00 - 4.00 Credits

    A program of on-the-job learning experiences for students employed in a job related to their major. The combined maximum credit for all work experience courses from all disciplines may not exceed 16 units.
  • 1.00 Credits

    This course is intended for those students who have completed the math assessment with a level of M20 (prealgebra) and wish to improve their placement level; those students who have successfully completed Math 35 but need more review; or students who unsuccessfully attempted Math 95 and need review of prealgebra skills. The course will consist of lecture classes and/or independent study using a computer program to refresh those concepts identified as needed for each student. Successful completion of this course may serve as a basis for a petition to challenge MATH 35. This course will not replace a failing grade in Math 35.
  • 1.00 Credits

    This course is intended for those students who have completed the math assessment with a level of M30 (beginning algebra and geometry) and wish to improve their placement level; students who have successfully completed Math 15A; students who have successfully completed Math 95 but need more review; or students who unsuccessfully attempted Math 96 and need review of beginning algebra and geometry skills. The course will consist of personalized computer assisted instruction to refresh those concepts identified as needed for each student. Successful completion of this course may serve as a basis for a petition to challenge Math 95. This course will not replace a failing grade in Math 95.
  • 1.00 Credits

    This course is intended for those students who have completed the math assessment with a level of M40 (intermediate algebra and geometry) and wish to improve their placement level; students who have successfully completed Math 15B; students who have successfully completed Math 96 but need more review; or students who unsuccessfully attempted Math 104, 116, 141 or 210A and need review of intermediate algebra and geometry skills. The course will consist of personalized computer assisted instruction to refresh those concepts identified as needed for each student. Successful completion of this course may serve as a basis for a petition to challenge Math 96. This course will not replace a failing grade in Math 96.
  • 1.00 Credits

    This course is intended for those students who have completed a high school geometry course or for those students who have completed Math 96 and need to review geometric principles prior to taking Math 210B or trigonometry. The course will consist of independent study using a computer program to refresh those concepts identified as needed for each student.
  • 1.00 Credits

    This course is intended for those students who have completed the math assessment with a level of M50 who need to review their trigonometry knowledge prior to taking precalculus or calculus. Students begin at the level of their original placement and, working at their own pace, may improve their placement up to M60 (precalculus level). This course consists of independent study using a computer program to refresh those concepts identified as needed for each student.
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