MARK 100 - Principles of Marketing

Institution:

San Diego Mesa College

Subject:

Description:

This course is an overview of the foundations, principles, processes, and goals of marketing. Topics include ethics and social responsibility, global marketing and world trade, corporate marketing and strategies. Marketing strategies include product planning, development, pricing, distribution, and promotion. This course is intended for students majoring in business or others interested in a business setting such as managers and supervisors.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sdmesa.edu/

Phone Number:

(619) 388-2604

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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