MARK 130 - Advertising Principles

Institution:

San Diego Mesa College

Subject:

Description:

This course is a study of the principles and practices of advertising. Emphasis is placed on target marketing, consumer behavior, and Integrated Marketing Communications (IMC). This course is designed for students majoring in Marketing and anyone interested in employment or a career in the field of advertising.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sdmesa.edu/

Phone Number:

(619) 388-2604

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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