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MKTG 372: INTERNET MARKETING and e COMMERCE
3.00 Credits
University of St Francis
- is designed to provide students with an overview of Internet marketing strategy with an emphasis on developing the marketing mix strategies within that context. The course will show how the Internet and other technologies have moved firms to consider on line branding as a co equal to traditional off line branding strategies. Ethical issues will be emphasized throughout the course. Prerequisite: MKTG 175.
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MKTG 373: Nonprofit Marketing
3.00 Credits
University of St Francis
- is designed to provide students with an overview of how the basic marketing function can apply to nonprofit organizations. Modules will cover service marketing, positioning the organization, segmentation analysis, consumer behavior strategic and marketing planning, branding, marketing and advertising research, fund raising, interpersonal and organizational communication strategies, recruitment and motivation of volunteers, and advertising and public relations campaign planning. A strong emphasis will be placed on the public relations function. Ethical decision platforms for decision making will be reviewed. Prerequisite: MKTG 175.
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MKTG 373 - Nonprofit Marketing
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MKTG 375: Marketing Management
3.00 Credits
University of St Francis
studies how companies identify customer needs and influence customers to buy the firm's products or services. Topics covered include identifying marketing opportunities, developing marketing plans and implementing and controlling marketing strategies. Prerequisite: MKTG 175 and junior senior standing.
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MKTG 375 - Marketing Management
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MKTG 376: Consumer Behavior
3.00 Credits
University of St Francis
analyzes the individual's buying decisions in light of the effects of environmental, social and psychological factors. Consumer motivation and behavior are discussed in relation to social class, reference groups, demographics, psychographics, and exposure to the various types of information sources. Prerequisite: MKTG 175.
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MKTG 376 - Consumer Behavior
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MKTG 382: Retail Management
3.00 Credits
University of St Francis
analyzes the nature of retailing encompassing organizational structure, merchandising practices, promotional activities, store planning control and computerized checkout. Prerequisite: MKTG 175.
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MKTG 382 - Retail Management
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MKTG 383: Personal Selling
3.00 Credits
University of St Francis
explores the fundamentals of selling. Topics include planning the sales presentation, how to make a sale, ethics in selling, how to make a cold sales call, and the sales person's role in the economy. Prerequisite: MKTG 175.
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MKTG 383 - Personal Selling
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MKTG 395: International Marketing
3.00 Credits
University of St Francis
emphasizes multi national marketing and the activities of multinational corporations. Time is spent discussing the environments of international marketing, as well as the formulation of a multi national marketing program. Prerequisite: MKTG 175.
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MKTG 395 - International Marketing
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MKTG 494: Topics in Marketing
1.00 - 3.00 Credits
University of St Francis
courses not specifically listed in the catalog may be taught under this title. Prerequisites may be required, depending upon the topic.
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MKTG 494 - Topics in Marketing
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MKTG 496: Independent Study
1.00 - 3.00 Credits
University of St Francis
allows students to select their own topic of investigation and determine their own way of pursuing and reporting work. A faculty advisor serves as a resource person. Students provide goals, materials, and criteria for evaluation. Prerequisite: approval of Dean.
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MKTG 496 - Independent Study
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MKTG 498: Marketing Internship
1.00 - 15.00 Credits
University of St Francis
provides a supervised, practical experience for an extended period of time for advanced students through the business department. Prerequisite: must meet internship guidelines.
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MKTG 498 - Marketing Internship
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