MKTG 373 - Nonprofit Marketing

Institution:

University of St Francis

Subject:

Description:

- is designed to provide students with an overview of how the basic marketing function can apply to nonprofit organizations. Modules will cover service marketing, positioning the organization, segmentation analysis, consumer behavior strategic and marketing planning, branding, marketing and advertising research, fund raising, interpersonal and organizational communication strategies, recruitment and motivation of volunteers, and advertising and public relations campaign planning. A strong emphasis will be placed on the public relations function. Ethical decision platforms for decision making will be reviewed. Prerequisite: MKTG 175.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.stfrancis.edu

Phone Number:

(815) 740-3360

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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