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Course Criteria
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4.00 Credits
Consumer behavior theory, including the introduction of behavioral models to investigate the psychology of the consumer. Application of consumer behavior principles to customer satisfaction, market planning, and merchandise mix decisions. Ethical, diversity, and international issues are also explored. Prerequisites: MKT 208
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4.00 Credits
Lean distribution is based on the Toyota Production System. It is a philosophy of a set of methods for dramatically reducing time from customer order to building and shipping a product that costs less, takes less space, and produces superior quality. This course covers the history, philosophy, and core methodologies of lean distribution.
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4.00 Credits
Management of the flow of products from raw materials sourcing and acquisition through delivery to the final user. Current topics include logistics and transportation planning, information technology, response based strategies, third party logistics, and relationship management. This course will discuss the role of logistics and distribution in the marketing process.
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4.00 Credits
This course addresses global issues that challenge today's international marketer while defining concepts relevant to all international marketers. It explores the global enterprise environment, export and import practices, the international legal environment, global market research and promotion, global marketing management, and the financial requirements for global marketing. Prerequisites: Junior status and ECN 400
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4.00 Credits
Examines the role of research in the solution of marketing problems, with emphasis on available-data analysis, non-parametric statistical procedures, sampling, variable analysis, and field research methodology. The student will be able to develop research and survey instruments and utilize a software computer package to compute data. The student will be able to analyze and integrate this data in a research project. An empirical research paper will be written establishing a base of data for the primary research. This is a complete empirical research study. Problems are selected to research, conduct a survey, and perform statistical correlation including validity and reliability proofs. The research findings are presented in a professional minor thesis. Prerequisites: Junior status and MTH 334 and MKT 208
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4.00 Credits
A capstone course which builds on the previous classes in marketing principles and marketing research. This is a Team project course which includes development of a market plan and managerial analysis of marketing policy, strategy, organization, administrative structures to facilitate the marketing function, procedures in demand analysis, product planning policy, pricing, and physical distribution. Emphasizes the integration of these marketing activities and its planning and direction. Prerequisite: MKT 423
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4.00 Credits
The role of marketing in enterprise, including concepts, problems, and strategies of marketing capital goods, raw and semi-fabricated materials, industrial supplies, component parts, and services to business and industry. The case method approach is used to develop the concepts and techniques in the market. Prerequisite: MKT 208
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4.00 Credits
This course will include the topics of introductory algebra starting with a brief review of basic operations with signed integers, fractions, and decimals. Students will learn how to solve linear equations and inequalities in one variable, how to simplify expressions with positive and negative integer exponents, how to graph linear equations and inequalities in two variables, and how to simplify algebraic expressions using the laws of exponents. The concept of function will be introduced and developed throughout the algebra sequence. Students will begin to develop problem solving techniques that require mathematical models. This course does not fulfill the core mathematics requirement. Prerequisite: ACT math score of 19 or lower. Students may challenge their placement during orientation.
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4.00 Credits
This course will include topics of intermediate algebra including Students will learn how to factor polynomials, how to solve quadratic equations by factoring, how to graph and solve a system of linear equations in two variables, how to simplify square root radical expressions, how to solve quadratic equations for rational and irrational roots using the quadratic formula , how to simplify rational expressions and how to solve rational equations. The concept of function will be extended to quadratic and rational applications. Students will develop problem solving techniques that require mathematical models. This course does not fulfill the core mathematics requirement. Prerequisite: Mastery of prerequisite skills may be demonstrated by one or more of the following: ACT math score of 20-24, earned credit for MTH 098, or successful completion of the MTH 098 Placement Examination. Students may challenge their placement during orientation before the start of fall term.
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4.00 Credits
The topics of this course include logarithmic and exponential functions including base ten and natural logs; solving systems of equations in two or more variables using matrix operations and linear programming and sequences and series with factorial and summation notation. A modeling approach is used with an emphasis on functions and applied problem solving. Prerequisite: Mastery of prerequisite skills may be demonstrated by one or more of the following: ACT math score of 24-28, earned credit for MTH 111, or successful completion of the MTH 111 Placement Examination. MTH 115 is a prerequisite for MTH 231 and MTH 221 Calculus. This course is required for all students.
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