MKT 423 - Marketing Research

Institution:

Northwood University-Michigan

Subject:

Description:

Examines the role of research in the solution of marketing problems, with emphasis on available-data analysis, non-parametric statistical procedures, sampling, variable analysis, and field research methodology. The student will be able to develop research and survey instruments and utilize a software computer package to compute data. The student will be able to analyze and integrate this data in a research project. An empirical research paper will be written establishing a base of data for the primary research. This is a complete empirical research study. Problems are selected to research, conduct a survey, and perform statistical correlation including validity and reliability proofs. The research findings are presented in a professional minor thesis. Prerequisites: Junior status and MTH 334 and MKT 208

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.northwood.edu

Phone Number:

(989) 837-4200

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.