MKT 450 - e- Commerce and Value Chain Integration

Institution:

Northwood University-Michigan

Subject:

Description:

The role of marketing in enterprise, including concepts, problems, and strategies of marketing capital goods, raw and semi-fabricated materials, industrial supplies, component parts, and services to business and industry. The case method approach is used to develop the concepts and techniques in the market. Prerequisite: MKT 208

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.northwood.edu

Phone Number:

(989) 837-4200

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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