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MIS 417: MIS Technology Strategies
1.00 Credits
Northwood University-Michigan
Students examine information processing strategies that have emerged since the time they entered the MIS program at Northwood University. They will research and prepare a presentation covering their field of specialty within the IT Industry relative to changes being made in that specialty. Prerequisite: MIS or CIM major and senior status
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MIS 417 - MIS Technology Strategies
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MIS 421: Software Engineering III
4.00 Credits
Northwood University-Michigan
Students continue to work within assigned teams to develop the business systems designed in MIS 411 and MIS 416. Students will use various programming languages and database systems to develop components of the designed business application. A project implementation plan will be developed for the completed system. Prerequisite: MIS-416
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MIS 421 - Software Engineering III
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MIS 422: MIS Technology Trends
1.00 Credits
Northwood University-Michigan
Students examine information processing trends that have emerged since the time they entered the MIS program at Northwood University. They will research and prepare a presentation covering their field of specialty within the IT Industry relative to future trends being made in that specialty. Prerequisite: MIS or CIM major and senior status
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MIS 422 - MIS Technology Trends
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MKT 201: Principles of Selling
4.00 Credits
Northwood University-Michigan
Examines the sales personality, organization, and procedure and psychology of the sales talk; includes study of sales in the enterprise economy. Students showcase an actual sales presentation developed in the course. Prerequisites: MKT 208 and MGT 230
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MKT 201 - Principles of Selling
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MKT 208: Principles of Marketing
4.00 Credits
Northwood University-Michigan
Explores the development of marketing principles and the role of marketing in an enterprise economy, with analysis of marketing institutions. Cases are required to develop the understanding of the principles. Research on current articles to enhance the discussion of marketing topics is required.
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MKT 208 - Principles of Marketing
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MKT 209: Principles of Retailing
4.00 Credits
Northwood University-Michigan
Introduces students to the basic elements of retailing and retail enterprise management. Emphasis is placed upon primary concepts, with maximum exposure to the purchasing, pricing, and control functions. Prerequisites: MKT 208 and MGT 230
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MKT 209 - Principles of Retailing
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MKT 240: Public Relations
4.00 Credits
Northwood University-Michigan
Explores the increasingly important role public relations plays in enterprise. A comprehensive and practical look at the nature, scope, and use of public relations skills. Prerequisites: MKT 208 and MGT 230
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MKT 240 - Public Relations
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MKT 241: Marketing Cases and Problems
4.00 Credits
Northwood University-Michigan
Utilization of the case method and critical thinking to analyze business problems. Discussion, writing, and presentation skills are required for this course. The student should incorporate into this course concepts from the marketing principles and management principles courses. Prerequisites: MGT 230 and MKT 208
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MKT 241 - Marketing Cases and Problems
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MKT 301: Sales Management
4.00 Credits
Northwood University-Michigan
The study and theory of the personal selling element of the marketing communication or promotional mix. Analysis of the organization and direction of sales programs, involving personal selling activities and integration of sales efforts with other elements of the firm, implementation of sales policies, evaluation and control of sales force performance.
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MKT 322: Advertising Management
4.00 Credits
Northwood University-Michigan
An in-depth study of management of the advertising function. Explores how advertising fits into the marketing communication areas of American and multi-national enterprise; also explores the management of advertising agencies and small business advertising. Prerequisites: ADV 110 and MKT 208
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MKT 322 - Advertising Management
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