MKT 322 - Advertising Management

Institution:

Northwood University-Michigan

Subject:

Description:

An in-depth study of management of the advertising function. Explores how advertising fits into the marketing communication areas of American and multi-national enterprise; also explores the management of advertising agencies and small business advertising. Prerequisites: ADV 110 and MKT 208

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.northwood.edu

Phone Number:

(989) 837-4200

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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