MKT 301 - Sales Management

Institution:

Northwood University-Michigan

Subject:

Description:

The study and theory of the personal selling element of the marketing communication or promotional mix. Analysis of the organization and direction of sales programs, involving personal selling activities and integration of sales efforts with other elements of the firm, implementation of sales policies, evaluation and control of sales force performance.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.northwood.edu

Phone Number:

(989) 837-4200

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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