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MKTG 4143: Marketing Research
3.00 Credits
Midwestern State University
Emphasizes the importance and use of marketing research in U.S. businesses. Includes a detailed analysis of the research process from the formulation of the problem to the preparation of the research report. Each student will complete a research project.
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MKTG 4203: Promotion Management
3.00 Credits
Midwestern State University
An overview of promotion, including program selection, media selection, and advertising effectiveness and coordination of the advertising function with the other promotional tools.
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MKTG 4223: Retailing
3.00 Credits
Midwestern State University
Philosophy and techniques of modern retail merchandising; store location, traffic studies, store layouts and arrangements, store organization, merchandising budget system, and store policies.
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MKTG 4303: Sales Management
3.00 Credits
Midwestern State University
Basics of first-level management in a sales setting. Topics include the boundary spanning role, strategic programs, planning, organizing, staffing, directing and controlling the sales and sales force operation.
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MKTG 4551: Ind Study in Marketing
1.00 Credits
Midwestern State University
May be repeated with different content.
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MKTG 4552: Ind Study in Marketing
2.00 Credits
Midwestern State University
May be repeated with different content.
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MKTG 4553: Ind Study in Marketing
3.00 Credits
Midwestern State University
May be repeated with different content.
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MKTG 4643: International Mktg
3.00 Credits
Midwestern State University
A survey of international marketing, world markets, political restraints in trade, and international marketing practices.
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MKTG 4663: Spec Topics in Marketing
3.00 Credits
Midwestern State University
Topics vary. May be repeated with different content.
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MKTG 4723: Services Marketing
3.00 Credits
Midwestern State University
An understanding of the unique characteristics of services, the marketing challenges created by these characteristics, the marketing tools to deal with these challenges, and the strategic issues of utilizing these marketing tools.
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