MKTG 4203 - Promotion Management

Institution:

Midwestern State University

Subject:

Description:

An overview of promotion, including program selection, media selection, and advertising effectiveness and coordination of the advertising function with the other promotional tools.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Prerequisites: Junior standing or above or consent of the chair, and MKTG 3723.

Additional Information:

Historical Version(s):

Institution Website:

www.mwsu.edu

Phone Number:

(940) 397-4000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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