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MGMT 459: Project Management
3.00 Credits
Abilene Christian University
spring. Students apply knowledge in their major area and develop project management skills through oral and written analysis of cases and applied projects. Prerequisite: junior standing.
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MGMT 499: Management Internship
3.00 Credits
Abilene Christian University
on demand. Field experience applying management knowledge and skills in a professional setting. Prerequisites: MGMT 330 with a grade of "C" or better; 2.75 or higher GPA in business courses; 2.5 or higher GPA overall; approval from director of Internships.
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MGMT 532: Human Resource Management
3.00 Credits
Abilene Christian University
on demand. Development, organization and functions of human resource management.
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MGMT 629: Advanced Management Systems
3.00 Credits
Abilene Christian University
on demand. Emphasis on the latest business process technology, such as e-commerce, multimedia, advanced presentation methods and computer supported cooperative work. Includes proposal development, project management, business graphics, presentation methods, and multimedia authorizing systems.
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MGMT 635: Organizational Design and Change
3.00 Credits
Abilene Christian University
on demand. Organizations as dynamic systems, with a dual emphasis on understanding organizations and facilitating constructive change within them.
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MGMT 636: Organizational Behavior
3.00 Credits
Abilene Christian University
on demand. Individual, group, and organizational variables that inhibit or facilitate effective organizational functioning. Topics may include rewards, motivation, leadership, culture, decision-making, and ethics.
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MKTG 340: Principles of Marketing
3.00 Credits
Abilene Christian University
fall, spring. Overview of the marketing functions, marketing concept, marketing research, marketing ethics, market segmentation, target marketing, product, price, promotion and distribution strategies. Prerequisites: 48 earned hours.
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MKTG 341: Marketing Research
3.00 Credits
Abilene Christian University
fall, spring. A study of the role of market research in the business organization. Field exercise involving the collection, analysis, and interpretation of data as applied to the solution of marketing problems. Prerequisites: IS 322; MKTG 340, both with a grade of "C" or better.
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MKTG 342: Consumer Behavior
3.00 Credits
Abilene Christian University
fall, spring. The buyer as a problem solver; buying decision process: factors influencing behavior, principles, theories, and models. Data developed by behavioral science is employed to discern and explain consumer behavior. Emphasis is placed on integrating this data into current marketing practices. Prerequisites: MKTG 340 and 341, with a grade of "C" or better.
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MKTG 343: Personal Selling
3.00 Credits
Abilene Christian University
fall, spring. Explains the psychology of sales while developing effective negotiation and communication strategies that will be beneficial in selling ideas, concepts, and programs throughout one's career. Handling objections, time management, customer relationship management and networking skills are applied from a client perspective. Prerequisite: 48 earned hours.
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