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Course Criteria
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3.00 Credits
spring. Students apply knowledge in their major area and develop project management skills through oral and written analysis of cases and applied projects. Prerequisite: junior standing.
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3.00 Credits
on demand. Field experience applying management knowledge and skills in a professional setting. Prerequisites: MGMT 330 with a grade of "C" or better; 2.75 or higher GPA in business courses; 2.5 or higher GPA overall; approval from director of Internships.
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3.00 Credits
on demand. Development, organization and functions of human resource management.
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3.00 Credits
on demand. Emphasis on the latest business process technology, such as e-commerce, multimedia, advanced presentation methods and computer supported cooperative work. Includes proposal development, project management, business graphics, presentation methods, and multimedia authorizing systems.
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3.00 Credits
on demand. Organizations as dynamic systems, with a dual emphasis on understanding organizations and facilitating constructive change within them.
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3.00 Credits
on demand. Individual, group, and organizational variables that inhibit or facilitate effective organizational functioning. Topics may include rewards, motivation, leadership, culture, decision-making, and ethics.
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3.00 Credits
fall, spring. Overview of the marketing functions, marketing concept, marketing research, marketing ethics, market segmentation, target marketing, product, price, promotion and distribution strategies. Prerequisites: 48 earned hours.
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3.00 Credits
fall, spring. A study of the role of market research in the business organization. Field exercise involving the collection, analysis, and interpretation of data as applied to the solution of marketing problems. Prerequisites: IS 322; MKTG 340, both with a grade of "C" or better.
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3.00 Credits
fall, spring. The buyer as a problem solver; buying decision process: factors influencing behavior, principles, theories, and models. Data developed by behavioral science is employed to discern and explain consumer behavior. Emphasis is placed on integrating this data into current marketing practices. Prerequisites: MKTG 340 and 341, with a grade of "C" or better.
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3.00 Credits
fall, spring. Explains the psychology of sales while developing effective negotiation and communication strategies that will be beneficial in selling ideas, concepts, and programs throughout one's career. Handling objections, time management, customer relationship management and networking skills are applied from a client perspective. Prerequisite: 48 earned hours.
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