MKTG 340 - Principles of Marketing

Institution:

Abilene Christian University

Subject:

Description:

fall, spring. Overview of the marketing functions, marketing concept, marketing research, marketing ethics, market segmentation, target marketing, product, price, promotion and distribution strategies. Prerequisites: 48 earned hours.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.acu.edu

Phone Number:

(325) 674-2000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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