MKTG 342 - Consumer Behavior

Institution:

Abilene Christian University

Subject:

Description:

fall, spring. The buyer as a problem solver; buying decision process: factors influencing behavior, principles, theories, and models. Data developed by behavioral science is employed to discern and explain consumer behavior. Emphasis is placed on integrating this data into current marketing practices. Prerequisites: MKTG 340 and 341, with a grade of "C" or better.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.acu.edu

Phone Number:

(325) 674-2000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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