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Course Criteria
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3.00 Credits
1 semester, 3 credits Intended to build leadership and facilitate the cadet's initial demonstration of individual leadership potential at the Leadership Development and Assessment Course. Leadership positions during labs and small unit operations, and instruction in the principles of war provide the necessary knowledge base to address motivational theory and techniques, the role and actions of leaders, and risk assessment. Prerequisite: MIL 203.
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3.00 Credits
1 semester, 3 credits Focuses on doctrinal leadership and tactical operations at the small-unit level. It includes opportunities to plan, resource, and conduct individual and collective training while adhering to U.S. Army doctrinal concepts to gain leadership and tactical experience. Synthesizes the components of training, leadership, and team-building, ensuring cadets possess confidence and competence of leadership in a small-unit setting. Prerequisite: MIL 301.
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3.00 Credits
1 semester, 3 credits Concentrates on leadership,management, and ethics and begins the final transition from cadet to lieutenant.The course focuses cadets on attaining knowledge and proficiency in several critical areas they will need to operate effectively as Army officers.These areas include: coordinating activities with staffs, counseling theory, and practice within the "Army context," training management, andethics. Prerequisite: MIL 302.
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3.00 Credits
1 semester, 3 credits The final semester focuses on completing the transition from cadet to lieutenant. Begins with a foundation in the legal aspects of decision-making and leadership.The next module introduces how the Army organizes for operations from the tactical to strategic level.The capstone exercise requires cadets to apply their knowledge to solve problems commonly faced by junior officers. Prerequisite:
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3.00 Credits
1 semester, 3 credits An introductory course that explores the elements of and decision areas in marketing as it relates to business as well as non-business organizations.
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3.00 Credits
1 semester, 3 credits This course will teach the background concepts for professional selling applied from behavioral science and ethics. Creating long-term,mutually-rewarding relationships between buyer and seller will be explored. Prerequisite: MKT 205.
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3.00 Credits
1 semester, 3 credits This course examines the sales manager function as required to manage a field sales organization.Topics include selling strategies, planning, forecasting, budgeting, control; organizing, recruiting, hiring, training, compensating; territory design and management, sales quota techniques, performance evaluation; leadership,motivating, ethics; and accessing and using traditional and electronic secondary information sources. Prerequisite: MKT 205.
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3.00 Credits
1 semester, 3 credits This course is designed to present an overall view of the factors influencing consumer action, consumerism, and current theories of consumer behavior based on factors such as motives, attitudes, dissonance, and psychological and social influences. Prerequisite: MKT 205.
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3.00 Credits
1 semester 3 credits This course studies promotion as integrated marketing communications (IMC), its role in modern marketing, and its influence on consumer decision-making. IMC strategic planning combines the components of the promotional mix (advertising, public relations, direct marketing, sales promotion, personal selling, and Internet marketing) into a comprehensive program, sending an appropriate, consistent marketing message to target consumers. Prerequisite: MKT 335.
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3.00 Credits
1 semester, 3 credits This course explores the impact of the Internet on the practice of marketing.Through hands-on work, students will learn the dimensions of the Internet, its capabilities and limitations, and the basics of the communications technology that drive the Internet. As an integral part of the course, students learnWeb site design and HTML document creation. Prerequisite: MKT 205.
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