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Course Criteria
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0.00 Credits
1 to 3 hours. Prerequisite: permission of department and instructor. May not be repeated. An advanced seminar dealing with contemporary issues in marketing. Content will vary with the instructor. May not be repeated.
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0.00 Credits
1 to 3 hours. Prerequisite: advanced standing and permission. May be repeated; maximum credit six hours. Provides an opportunity for the student to study materials not usually presented in regular courses. (F, Sp, Su)
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0.00 Credits
Prerequisite: graduate standing. Covers marketing concepts of use to MBAs. Topics include the use of management information systems, pricing, product offerings, promotion, distribution and consumer behavior, as well as marketing segmentation and strategic marketing. (F, Sp)
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1.00 Credits
Prerequisite: 5402 and graduate standing in the Price College. Provides students with the pragmatic, managerial insights into the market research process and techniques from the both the "practitioner" and "user" perspectives. (
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2.00 Credits
Prerequisites: 5402 and graduate standing in Price College. Brands are often among the organization's most valuable assets. Strongly held brand beliefs are often very stable and difficult for competitors to emulate. The key questions addressed by this class include 1) brand equity and how it is built, 2) brand equity measurement, 3) organizational growth through brand equity strategies. (F)
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3.00 Credits
Prerequisite: 5402 and Graduate standing in Price College. Advanced study of sales and brand management. Sales management subjects covered include: sales force management, building gross and net dollar volume, market coverage and penetration, effective selling skills, client relationships, effective negotiation skills. Brand management topics include: strategic and analytical planning, commercial and retail sectors, product and service introductions, building brand equity and value, mass and new media advertising, building market share and net profits. (Su)
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6.00 Credits
1 to 4 hours. Prerequisite: graduate standing and permission. May be repeated; maximum credit eight hours. Guided reading in selected fields of marketing; conferences with staff. Scope of reading and credit to be arranged on entry into course. The only passing grade given in this course is the neutral grade of S. (F, Sp, Su)
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7.00 Credits
Prerequisite: graduate standing and permission. May be repeated with change of subject matter; maximum credit nine hours. Exact subject matter will be announced each time the course is offered. Subject matter includes: (1) Behavior Research, (2) Marketing Models. In case a student's undergraduate work included such a large number of courses as to make the seminar redundant, the student may be permitted to substitute another graduate course. (Sp)
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4.00 Credits
Prerequisite: Ph.D. standing or permission of instructor; permission (Director, Price College of Business Graduate Programs). Probability, algebra of expectations, random sampling, sampling distributions, point and interval estimation, tests of hypotheses, parametric and nonparametric, sampling methods, survey design, general linear model, computer applications, statistical analysis system. (F)
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5.00 Credits
Prerequisite: 6243 or permission of instructor; permission (Director, Price College of Business Graduate Programs). Multivariate data analysis with computer applications introduction, survey, and computer applications factor analysis, multidimensional scaling, cluster analysis, regression, analysis of variance, canonical analysis, discrimination analysis. (Sp)
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