MKT G5422 - Brand/Product Management

Institution:

University of Oklahoma Norman Campus

Subject:

MKT-Marketing

Description:

Prerequisites: 5402 and graduate standing in Price College. Brands are often among the organization's most valuable assets. Strongly held brand beliefs are often very stable and difficult for competitors to emulate. The key questions addressed by this class include 1) brand equity and how it is built, 2) brand equity measurement, 3) organizational growth through brand equity strategies. (F)

Credits:

2.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ou.edu

Phone Number:

(405) 325-0311

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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