MKT G5432 - Sales & Brand Management

Institution:

University of Oklahoma Norman Campus

Subject:

MKT-Marketing

Description:

Prerequisite: 5402 and Graduate standing in Price College. Advanced study of sales and brand management. Sales management subjects covered include: sales force management, building gross and net dollar volume, market coverage and penetration, effective selling skills, client relationships, effective negotiation skills. Brand management topics include: strategic and analytical planning, commercial and retail sectors, product and service introductions, building brand equity and value, mass and new media advertising, building market share and net profits. (Su)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ou.edu

Phone Number:

(405) 325-0311

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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